Research Methods

What you need to know!

Why are Research Methods Important?

It is important that we understand how valid and reliable research and theories are.
Without scientific psychological investigations we have no way of really knowing the truth about how humans think and behave.

There is no one perfect method though, so we need to be able to describe each method
and understand the strengths and weaknesses of each method. Research Methods allow us to understand and evaluate the Core Studies. They also allow us to better judge how true and accurate the statements of the media, politicians, advertisers and scientists really are.